
Synthesizing Design & Technology
I am an Italian-American research associate at the Harvard Laboratory for Design Technologies and co-founder of the design practice ArchiTAG LLP, working to synthesize design and technology. My main research interest lies in understanding the architecture of complex contemporary challenges and developing prototypes for a more participatory, responsive, and innovative future. This currently spans the creative applications of 2D & 3D machine learning, web3, metaverse, virtual & augmented reality, computational design, and zero-carbon practices. My education extends from the Harvard Graduate School of Design to the Architectural Association School of Architecture and Oxford Brookes University. I have previously worked as a researcher at the MIT Media Lab, in leading firms in Italy, Kuwait, and most recently at Foster + Partners in London as a LEED AP BD+C certified ARB/RIBA Architect. Oh, and I am constantly seeking new outdoor adventures as an avid rock climber.
Whats on my desk?
Architecture Technology Machine Learning
Architectural Intelligence Research Ongoing
Ongoing research on creative applications of 2D & 3D multimodal generative AI models and workflows. This maintains a view of AI as tool vs competitive anthropomorphic agent, bringing forward an evolving role of architects and designers within the creative process.

Mixed Reality Pavilion for the Harvard Arts Festival to rethink one's role within Harvard and the wider community.
Multimodal Architecture Thesis 2022
Applications of Language in a Machine Learning Design Aided Process, Harvard GSD Thesis 2022
EdTech VR + AI Startup Ongoing
VR Platform wehere students can master soft skills, developed at Harvard & MIT Media Lab

Current research on the creative architectural applications of multimodal 2D and 3D machine learning models.
A series of machine learning style transfers give us a a glimpse into this distorted collective memory of Gund Hall during this virtual year.
2D & 3D ML Applications Ongoing Research
Research at the Harvard Laboratory for Design Technologies with Prof. Andrew Witt
Digital Futures Workshop Teaching 2021
This workshop provided an introduction to Machine Intelligence(MI)—Artificial Intelligence and Machine Learning
DigitalFUTURES Workshop Teaching 2022
Generative Metaverse provided an introduction to text-image ML models, metaverse and Web 3.0.
Harvard GSD ML Workshop Teaching 2022
Exquisite Corpse 2.0 – Machine Learning Applications in Architectural Design
In this project we investigate the convergence of both a generative image methodology and this real-time urban prototyping and visualization tool, ultimately fostering engagement within the urban design process for citizens, designers, and stakeholders alike.
Architecture Technology Machine Learning
eCAADe Conference Paper. In light of the current pandemic, Gund.IO proposes a new dynamic, social and educational virtual community space.

Robotic Prototyping 2019
Computationally generated facade prototype, hot wire cut by 6-axis robotic arm in collaboration with Dataforms Lab.
VitruviAR 2021
SIGraDi Conference Paper on Interactive Augmented Reality application and workflow for concept design stages.

In light of the current pandemic, Flexi is a collaborative governance tool for simulating future mobility and urban design. Collab @MITMediaLab
Robotic Fabrication - Modulo Continuo Ongoing
5-Axis Additive Manufacturing Applications in Evaporative Cooling Facades. Collab @HarvardGSD
Architecture Technology Machine Learning
Miami Gateway 2022
Awarded second Prize in the Harvard GSD Plimpton Poorvu Design Prize 2022 in challenging the housing crisis in Miami.
Urban Microcosm 2021
Located in New York, this project uses novel computational processes to imagine the future of the museum.
Located in Zurich, Switzerland, this project proposes a new type of urban industry.

Robotic Timber Fabrication Research
This project uses advanced robotics fabrication technologies to explore novel architectural and structural solutions.
Layered Edges 2021
Located near Madrid, Spain this pavilion investigates a playful material layering through a mathematical form finding process.
Anti-Isolato proposes a new typology for multigenerational and collective living in Rome, Italy.
selected publications
Modulo Continuo - eCAADe Conference 2022
Gan, Amelia Wen Jiun, Guida, George, Kim, Dongyun, Shah, Devashree, Youn, Hyejun and Seibold, Zach (2022). Modulo Continuo - 5-axis ceramic additive manufacturing applications for evaporative cooling facades modules. Co-creating the Future: Inclusion in and through Design - Proceedings of the 40th Conference on Education and Research in Computer Aided Architectural Design in Europe (eCAADe 2022), Ghent, 13-16 September 2022, pp. 47–55
Combining the affordances of a 6-axis robotic arm, paste-based extrusion, and terracotta clay, Modulo Continuo presents methods for part customization of evaporative cooling facade modules.
VitruviAR - SIGraDi Conference 2021
Kim, T., Guida, G. and Kim, D. (2021). VitruviAR: Interactive Augmented Reality for Early Design Stage Applications. SIGraDi 2021 Designing Possibilities Ubiquitous Conference, 1, pp.1101–1112.
VitruviAR is an AR prototype for handheld devices that focuses on the design ideation stages of a project through an intuitive user interface and multifunctional toolset.

Gund.IO - eCAADe Conference 2021
Guida, G., Tian, R. and Dong, Y. (2021). Multimodal Virtual Experience for Design Schools in the Immersive Web. Towards a new, configurable architecture - Proceedings of the 39th eCAADe Conference, 1, pp.415–424.
Gund.io is a prototype that builds upon the wide experiential potential of digital platforms, otherwise not possible in reality, and implements a customized multi-modal user interface for web and VR applications.
news
eCAADe Robotics Paper Presentation Sept 2022
Material-based design and fabrication Session Discussion
DigitalFUTURES Talk: Metaverse and Architecture Aug 2022
Panel discussion on the future of architecture and the metaverse.
Sunken Blimp CreativeAI Lecture Aug 2022
Lecture on CreativeAI in Architecture presented within the interactive Spatial.io metaverse space.
DigitalFUTURES Thesis Lecture June 2022
Multimodal Architecture Lecture during Generative Metaverse Workshop
Harvard Digital Design Prize 2022
Thesis Digital Design Design Prize 2022 from Harvard Graduate School of Design
Future of Mobility Award Second Prize 2022
Awarded Second Prize on Future of Mobility competition between Bergamo and Harvard GSD.
Unbuilt.XYZ NFT Marketplace Feb 2022
Onboarded as selected 100 artists for new NFT Marketplace with front page feature.
Mona Metaverse Finalist Feb 2022
Finalist for metaverse NFT social and gallery space competition.

Physical Computing Workshop September 2021
Workshop for students at the Chinese University of Hong Kong on physical computing, Arduino, Grasshopper, and Firefly workflows.

AutoDesk Panel Moderator 2021
Panel discussion with Chin-Yi Cheng on AI Research, Applications and Vision.

EdTech Metaverse Startup Ongoing
Harvard + MIT EdTech Metaverse + Web3 Startup

Sensing Space Symposium September 2021
Symposium at the Chinese University of Hong Kong on sensing spaces.
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