Synthesizing Design & Technology
I am an Italian-American research associate at the Harvard Laboratory for Design Technologies and co-founder of the design practice ArchiTAG LLP, working to synthesize design and technology. My main research interest lies in understanding the architecture of complex contemporary challenges and developing prototypes for a more participatory, responsive, and innovative future. This currently spans the creative applications of 2D & 3D machine learning, web3, metaverse, virtual & augmented reality, computational design, and zero-carbon practices. My education extends from the Harvard Graduate School of Design to the Architectural Association School of Architecture and Oxford Brookes University. I have previously worked as a researcher at the MIT Media Lab, in leading firms in Italy, Kuwait, and most recently at Foster + Partners in London as a LEED AP BD+C certified ARB/RIBA Architect. Oh, and I am constantly seeking new outdoor adventures as an avid rock climber.
Whats on my desk?
Architectural Intelligence Research Ongoing
Ongoing research on creative applications of 2D & 3D multimodal generative AI models and workflows. This maintains a view of AI as tool vs competitive anthropomorphic agent, bringing forward an evolving role of architects and designers within the creative process.
Mixed Reality Pavilion for the Harvard Arts Festival to rethink one's role within Harvard and the wider community.
Multimodal Architecture Thesis 2022
Applications of Language in a Machine Learning Design Aided Process, Harvard GSD Thesis 2022
EdTech VR + AI Startup Ongoing
AI Platform wehere students can master soft skills, developed at Harvard & MIT Sloane and Media Lab.
Current research on the creative architectural applications of multimodal 2D and 3D machine learning models.
GSD Hallucinations Exhibition 2021
A series of machine learning style transfers give us a a glimpse into this distorted collective memory of Gund Hall during this virtual year.
2D & 3D ML Applications Ongoing Research
Research at the Harvard Laboratory for Design Technologies with Prof. Andrew Witt
DigitalFUTURES Workshop Teaching 2022
Generative Metaverse provided an introduction to text-image ML models, metaverse and Web 3.0.
Harvard GSD ML Workshop Teaching 2022
Exquisite Corpse 2.0 – Machine Learning Applications in Architectural Design
Digital Futures Workshop Teaching 2021
This workshop provided an introduction to Machine Intelligence(MI)—Artificial Intelligence and Machine Learning
In this project we investigate the convergence of both a generative image methodology and this real-time urban prototyping and visualization tool, ultimately fostering engagement within the urban design process for citizens, designers, and stakeholders alike.
eCAADe Conference Paper. In light of the current pandemic, Gund.IO proposes a new dynamic, social and educational virtual community space.
Robotic Prototyping 2019
Computationally generated facade prototype, hot wire cut by 6-axis robotic arm in collaboration with Dataforms Lab.
SIGraDi Conference Paper on Interactive Augmented Reality application and workflow for concept design stages.
In light of the current pandemic, Flexi is a collaborative governance tool for simulating future mobility and urban design. Collab @MITMediaLab
Robotic Fabrication - Modulo Continuo 2022
5-Axis Additive Manufacturing Applications in Evaporative Cooling Facades. Collab @HarvardGSD
Miami Gateway 2022
Awarded second Prize in the Harvard GSD Plimpton Poorvu Design Prize 2022 in challenging the housing crisis in Miami.
Urban Microcosm 2021
Located in New York, this project uses novel computational processes to imagine the future of the museum.
Located in Zurich, Switzerland, this project proposes a new type of urban industry.
Robotic Timber Fabrication Research
This project uses advanced robotics fabrication technologies to explore novel architectural and structural solutions.
Layered Edges 2021
Located near Madrid, Spain this pavilion investigates a playful material layering through a mathematical form finding process.
Anti-Isolato proposes a new typology for multigenerational and collective living in Rome, Italy.
Multimodal Architecture CAADRIA Conference 2023
Guida, G. (2023) MultimodalArchitecture: Applications of Language in a Machine Larning Aided Design Process. Proceedings of the 28th International Conference of the Association for Computer-Aided Architectural Design Research in Asia.
This paper contributes to our understanding of diffusion models in the generation of new concept designs, presenting a prototype for a user interface of text-to-image-to-3D form generation applied to a proof-of-concept project.
Modulo Continuo - eCAADe Conference 2022
Gan, Amelia Wen Jiun, Guida, George, Kim, Dongyun, Shah, Devashree, Youn, Hyejun and Seibold, Zach (2022). Modulo Continuo - 5-axis ceramic additive manufacturing applications for evaporative cooling facades modules. Co-creating the Future: Inclusion in and through Design - Proceedings of the 40th Conference on Education and Research in Computer Aided Architectural Design in Europe (eCAADe 2022), Ghent, 13-16 September 2022, pp. 47–55
Combining the affordances of a 6-axis robotic arm, paste-based extrusion, and terracotta clay, Modulo Continuo presents methods for part customization of evaporative cooling facade modules.
Gund.IO - eCAADe Conference 2021
Guida, G., Tian, R. and Dong, Y. (2021). Multimodal Virtual Experience for Design Schools in the Immersive Web. Towards a new, configurable architecture - Proceedings of the 39th eCAADe Conference, 1, pp.415–424.
Gund.io is a prototype that builds upon the wide experiential potential of digital platforms, otherwise not possible in reality, and implements a customized multi-modal user interface for web and VR applications.
happy to chat.