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George Guida is the co-founder of ArchiTAG LLP, a design practice that synthesizes design and technology, and XFigura, a startup making 3D generative AI accessible in architecture. He is also a researcher at the Harvard Graduate School of Design and a leading figure in Artificial Intelligence in Architecture, advancing the field through practice, research, and academia.

Guida has served as an AI teaching fellow in the Harvard MDE program and as a visiting lecturer at Northeastern University and Wentworth Institute of Technology, where he taught courses on prototyping with code and AI + Architecture. His current research focuses on AI-aided participatory design, human-machine interfaces, and performance-driven sustainable architecture.

He received an MArch II with commendation from the Harvard Graduate School of Design, a RIBA Part 2 from the Architectural Association, and a RIBA Part 1 from Oxford Brookes University. Previously, he worked as a researcher at the MIT Media Lab and in leading firms in Italy, Kuwait, and at Foster + Partners in London, where he was a LEED AP BD+C certified ARB Architect. At Foster + Partners, he contributed to projects such as Lusail Towers in Qatar, Colechurch House in the UK, and the Jabal Omar Development in Saudi Arabia.

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Guida has lectured extensively, including at Harvard, Northeastern University, ETH, and RISD. He has given talks and keynote lectures on AI + Architecture at NCARB, monday.com, DigitalFUTURES, CAADRIA, SIGraDi, Share-Architects Forum among others. His published papers cover topics such as 3D generative AI, immersive mixed reality, and sustainable facade systems.

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